{"id":21304,"date":"2023-07-08T01:15:21","date_gmt":"2023-07-08T01:15:21","guid":{"rendered":"https:\/\/southwest.jboats.com\/?p=21304"},"modified":"2023-07-18T03:31:56","modified_gmt":"2023-07-18T03:31:56","slug":"audi-design-set-sail-for-the-future","status":"publish","type":"post","link":"https:\/\/jboatssouthwest.com\/audi-design-set-sail-for-the-future\/","title":{"rendered":"AUDI Design- Set sail for the future!"},"content":{"rendered":"

\"\"<\/a><\/p>\n

Sustainability and performance – at first glance, it seems like a contradiction in terms. But, both complement each other with outstanding design in every detail. At Kiel Week 2023, AUDI Chief Designer Marc Lichte, a\u00a0J\/99<\/a>\u00a0owner, provided insights into what connects the design of sailboats and cars.<\/p>\n

Watch on YouTube.com now (in German).<\/a><\/p>\n

Translation of AUDI Chief Designer- Marc Lichte’s commentary is here:<\/span>
“The design is the symbiosis of sustainability and performance.<\/p>\n

The sea draws me magically to it. I started sailing as a little boy at the age of six on an inland lake, and I always dreamed to sail on the sea… which then happened for the first time here in Kiel.<\/p>\n

So, sailing for me is really a source of inspiration to clear my head, which generates my creativity and inspiration. So, that is the feeling of the sea for me.<\/p>\n

There are many parallels between car design and sailing, everything really has to be perfectly separated in terms of performance, and I have my very own passion for the cars that I design.<\/p>\n

The basic form I make in the wind tunnel with my team, that means we try to generate the best possible CV (coefficient of drag) in the design.<\/p>\n

I believe we create the connection from all these aspects- aerodynamics, efficiency, and sustainability.<\/p>\n

\"\"<\/a>
I love fast sailboat performance, too. This is also one of the missions of AUDI, and longevity is, too.<\/p>\n

The sailboats that I sail are very progressive; they are very fast, very easy to sail, but, they are durable and strong, too.<\/p>\n

And, I aim to do the same at AUDI design. We have truly progressive designs, but at the same time, they’re durable and, therefore, sustainable.<\/p>\n

The performance of the sailing boat is, of course, significantly influenced by the mast and sails. Of course, first and foremost, the sails are made of carbon membranes. That means they are extremely durable. Therefore, extremely stiff, and generate maximum lift or power. They are made of a special material which is very light, and very strong, and therefore does not yield. Power from the wind is applied to the keel and the rudder, those two foils are perfectly matched together. This generates maximum performance and, therefore, speed.<\/p>\n

AUDI has critical Sport Performance details that are similar to good sailboat design. That means the flow of wind around the car body is critical. For me, the absolute highlight of the process is the virtual one- Design, Sustainability, Aerodynamics, and Performance. The sum of the details parallels the overall picture of sailboats, too.<\/p>\n

The sea world and the car world can inspire each other. Everyone can learn from the other and that’s exactly what drives me every day when I design cars!”<\/p>\n","protected":false},"excerpt":{"rendered":"

Sustainability and performance – at first glance, it seems like a contradiction in terms. But, both complement each other with outstanding design in every detail. At Kiel Week 2023, AUDI Chief Designer Marc Lichte, a\u00a0J\/99\u00a0owner, provided insights into what connects the design of sailboats and cars.
\nWatch on YouTube.com now (in German).
\nTranslation of AUDI Chief Designer- Marc Lichte’s commentary is here:”The design is the symbiosis of sustainability and performance.
\nThe sea draws me magically to it. I started sailing as a little boy at the age of six on an inland lake, and I always dreamed to sail on the sea… which then happened for the first time here in Kiel.
\nSo, sailing for me is really a source of inspiration to clear my head, which generates my creativity and inspiration. So, that is the feeling of the sea for me.
\nThere are many parallels between car design and sailing, everything really has to be perfectly separated in terms of performance, and I have my very own passion for the cars that I design.
\nThe basic form I make in the wind tunnel with my team, that means we try to generate the best possible CV (coefficient of drag) in the design.
\nI believe we create the connection from all these aspects- aerodynamics, efficiency, and sustainability.
\nI love fast sailboat performance, too. This is also one of the missions of AUDI, and longevity is, too.
\nThe sailboats that I sail are very progressive; they are very fast, very easy to sail, but, they are durable and strong, too.
\nAnd, I aim to do the same at AUDI design. We have truly progressive designs, but at the same time, they’re durable and, therefore, sustainable.
\nThe performance of the sailing boat is, of course, significantly influenced by the mast and sails. Of course, first and foremost, the sails are made of carbon membranes. That means they are extremely durable. Therefore, extremely stiff, and generate maximum lift or power. They are made of a special material which is very light, and very strong, and therefore does not yield. Power from the wind is applied to the keel and the rudder, those two foils are perfectly matched together. This generates maximum performance and, therefore, speed.
\nAUDI has critical Sport Performance details that are similar to good sailboat design. That means the flow of wind around the car body is critical. For me, the absolute highlight of the process is the virtual one- Design, Sustainability, Aerodynamics, and Performance. The sum of the details parallels the overall picture of sailboats, too.
\nThe sea world and the car world can inspire each other. Everyone can learn from the other and that’s exactly what drives me every day when I design cars!”<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"close","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-21304","post","type-post","status-publish","format-standard","hentry","category-jboats_news_reviews"],"yoast_head":"\nAUDI Design- Set sail for the future! - JBoats Southwest<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/jboats.com\/2023-blog\/audi-design-set-sail-for-the-future\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AUDI Design- Set sail for the future! - JBoats Southwest\" \/>\n<meta property=\"og:description\" content=\"Sustainability and performance - at first glance, it seems like a contradiction in terms. But, both complement each other with outstanding design in every detail. At Kiel Week 2023, AUDI Chief Designer Marc Lichte, a\u00a0J\/99\u00a0owner, provided insights into what connects the design of sailboats and cars. Watch on YouTube.com now (in German). Translation of AUDI Chief Designer- Marc Lichte's commentary is here:"The design is the symbiosis of sustainability and performance. The sea draws me magically to it. I started sailing as a little boy at the age of six on an inland lake, and I always dreamed to sail on the sea... which then happened for the first time here in Kiel. So, sailing for me is really a source of inspiration to clear my head, which generates my creativity and inspiration. So, that is the feeling of the sea for me. There are many parallels between car design and sailing, everything really has to be perfectly separated in terms of performance, and I have my very own passion for the cars that I design. The basic form I make in the wind tunnel with my team, that means we try to generate the best possible CV (coefficient of drag) in the design. I believe we create the connection from all these aspects- aerodynamics, efficiency, and sustainability. I love fast sailboat performance, too. This is also one of the missions of AUDI, and longevity is, too. The sailboats that I sail are very progressive; they are very fast, very easy to sail, but, they are durable and strong, too. And, I aim to do the same at AUDI design. We have truly progressive designs, but at the same time, they're durable and, therefore, sustainable. The performance of the sailing boat is, of course, significantly influenced by the mast and sails. Of course, first and foremost, the sails are made of carbon membranes. That means they are extremely durable. Therefore, extremely stiff, and generate maximum lift or power. They are made of a special material which is very light, and very strong, and therefore does not yield. Power from the wind is applied to the keel and the rudder, those two foils are perfectly matched together. This generates maximum performance and, therefore, speed. AUDI has critical Sport Performance details that are similar to good sailboat design. That means the flow of wind around the car body is critical. For me, the absolute highlight of the process is the virtual one- Design, Sustainability, Aerodynamics, and Performance. The sum of the details parallels the overall picture of sailboats, too. The sea world and the car world can inspire each other. Everyone can learn from the other and that's exactly what drives me every day when I design cars!"\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jboatssouthwest.com\/audi-design-set-sail-for-the-future\/\" \/>\n<meta property=\"og:site_name\" content=\"JBoats Southwest\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-08T01:15:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-18T03:31:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/southwest.jboats.com\/wp-content\/uploads\/2023\/07\/0ad6a2d6-3308-8b4b-f575-2e421f33ae69.jpg\" \/>\n<meta name=\"author\" content=\"Stuart Johnstone\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stuart Johnstone\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"http:\/\/jboats.com\/2023-blog\/audi-design-set-sail-for-the-future#article\",\"isPartOf\":{\"@id\":\"https:\/\/southwest.jboats.com\/audi-design-set-sail-for-the-future\/\"},\"author\":{\"name\":\"Stuart Johnstone\",\"@id\":\"https:\/\/southwest.jboats.com\/#\/schema\/person\/77bcb7a5f0ec0fa3acd43f83ef11755a\"},\"headline\":\"AUDI Design- Set sail for the future!\",\"datePublished\":\"2023-07-08T01:15:21+00:00\",\"dateModified\":\"2023-07-18T03:31:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/southwest.jboats.com\/audi-design-set-sail-for-the-future\/\"},\"wordCount\":465,\"publisher\":{\"@id\":\"https:\/\/southwest.jboats.com\/#organization\"},\"image\":{\"@id\":\"http:\/\/jboats.com\/2023-blog\/audi-design-set-sail-for-the-future#primaryimage\"},\"thumbnailUrl\":\"https:\/\/jboatssouthwest.com\/wp-content\/uploads\/2023\/07\/0ad6a2d6-3308-8b4b-f575-2e421f33ae69.jpg\",\"articleSection\":[\"J\/Boats News & Reviews\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/southwest.jboats.com\/audi-design-set-sail-for-the-future\/\",\"url\":\"http:\/\/jboats.com\/2023-blog\/audi-design-set-sail-for-the-future\",\"name\":\"AUDI Design- Set sail for the future! 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